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Design-Thinking to Enhance Your Conference

September 26, 2019 @ 2:30 pm6:00 pm EDT

Location and Host Sponsor: Embassy Suites by Hilton Cincinnati RiverCenter (10 E. RiverCenter Blvd., Covington, KY 41011; 859.261.8400)


Going from planner to designer is an adventure with many twists, turns and unexpected decisions to make along the way. This interactive activity will simulate the various phases of the meeting design process, highlighting how decision points along the way can help you make the transition to designing true event experiences. Participants will work together to weigh the data, information and considerations available to make the “right” decision at each phase. Through the bumps and surprises along the way, participants will prepare themselves take on the role of designer for their own events.

As seen at MPI World Education Conference and ASAE Annual Meeting


The learning objectives for this session are:

  • Determine the questions to address in each phase of the meeting design process, practicing analysis and application of data to answer those questions.
  • Discuss common issues, challenges and obstacles to design thinking vs. conference planning.
  • Identify meaningful metrics to gauge the success of implementing design thinking in the planning of meetings, conferences and events.



2:30pm – 3:00pm:  Registration opens/networking

3:00pm – 4:15pm:  Education Session

4:15pm – 6:00pm:  Reception/Bourbon Tasting sponsored by Louisville Tourism


Bourbon Trail Sponsor: Louisville Tourism

A reception will follow our education session with a virtual walk down the Bourbon Trail, sponsored by Louisville Tourism. This is an opportunity to learn the history of the Bourbon Trail and experience a taste of some of the most popular bourbons today!


About Our Speaker, Molly Marsh, Director of Education and Engagement Design, AMR Management Services

Molly Marsh has over 12 years of experience in association management, conferences, education and program development. In her current capacity as AMR’s Director of Education and Engagement Design, she is responsible for innovating new approaches to conference education through design principles, adult learning, new technologies and engagement strategies. Her passion is rooted in developing and designing face-to-face meetings that elevate the professionalism of association members and those who strive to be the best at what they do!


Registration Fees:

  • PCMA POWER Chapter Member: $35 Special offer – all planners attend free!
  • Non-Member: $45
  • Student: $10

Register here!


Thank You to Our Host Sponsor!

Embassy Suites by Hilton Cincinnati RiverCenter



Thank You to Our Bourbon Trail Sponsor!


September 26, 2019
2:30 pm– 6:00 pm EDT


Embassy Suites Cincinnati RiverCenter
10 E. RiverCenter Blvd.
Covington, KY 41011 United States
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