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Joint Industry Event 2018 – Planners Are From Mars, Suppliers Are From Venice
Technology and the changing face of the events industry have shifted the roles of planners and suppliers. Planners are strapped for time; meanwhile, suppliers experiencing increased sales goals face the challenge of being heard in an ever-increasing pool of marketing noise. In this interactive session attendees will work in teams to discover the most effective methods for creating win-win interactions. To register for the event, select this link. Objectives: Planners will discover how to efficiently route and organize supplier…
Find out more »Empowering Communities To Reach Your Marketing Goals with Nick Borelli
Do you struggle with creating different and unique ways to market your events? Is it difficult to find sources that can help you with marketing without it costing you “an arm and a leg”? As sophisticated as experience design gets, we all still wrestle with the eternal problem: “how do we find different ways to increase attendance?”. Nick Borelli/Borelli Strategies, a recognized meetings industry presenter on event marketing gives away his process of making every participant in your event a…
Find out more »More Than A Name: The Power of Event Rebranding
Presented by Best in Class Speakers Craig Wood & Neil O’Keefe Date: November 8, 2018 Location: Greater Columbus Convention Center Could your event brand benefit from a reboot? We’ll explore how the Direct Marketing Association (DMA) orchestrated a masterful rebranding pivot and achieved growth in attendance and engagement within key segments at their new event: &THEN: The Global Marketing Experience. Participants will come away from this session with a framework for understanding how and when to approach a rebrand. In…
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