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More Than A Name: The Power of Event Rebranding
Presented by Best in Class Speakers Craig Wood & Neil O’Keefe Date: November 8, 2018 Location: Greater Columbus Convention Center Could your event brand benefit from a reboot? We’ll explore how the Data & Marketing Association (DMA) orchestrated a masterful rebranding pivot and achieved growth in attendance and engagement within key segments at their new event: &THEN: The Global Marketing Experience. Participants will come away from this session with a framework for understanding how and when to approach a rebrand.…
Find out more »Convening Leaders 2019 POWER Reception
Join the POWER Chapter for a casual gathering prior to the Convening Leaders Opening Night Celebration on January 6th in Pittsburgh! Meet incoming Board members, network with colleagues, and learn about the programming we have planned for 2019. The reception begins at 4:30pm, to be followed by the PCMA Opening Reception. Join us for cocktails and hors d'oeuvres. This is a complimentary reception for all POWER Chapter members and POWER student chapters. We look forward to seeing you in Pittsburgh!
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